6 Great Tips For Real Patient Testimonials!
June 1, 2010 | In: General
Medical Spa Advertising? Authentic patient testimonials for your medical spa, plastic surgery clinic, or cosmetic dermatology practice, third- party endorsements, media coverage these can all differentiate any cosmetic clinic, develop your professional image, and convince future patients to initiate contact.
Medical spa marketing with search engine marketing (SEO SEM) , pay per click(ppc) and direct mail can put your clinic in front of prospective patients, but quality patient testimonials can provide the needed amount of ‘trust’ to initiate a first phone call or walk in.
Intelligent medical spas, cosmetic surgeons, and cosmetic dermatologists make use of these third party validations: Direct Patient Testimonials: You’ve seen this if you are not currently doing it. Prominent display of your patients saying great things about you.
Trusted Aesthetic Medical Associations: ASAPS, AAD, FACS, or ASDS logos on your web-site build patient trust. Needless to say, these medical associations understandably restrictive and very protective of their ‘status’. This leads to less the formation of restrictive medical associations.
MAPA was formed was to add some legitimacy to a group of non- core doctors practicing cosmetic medicine that wouldn’t be accepted to core physician associations.
Third Party Endorsements and Validations: Any ‘premier provider’ is an example of third party endorsement as are others that are run by medical service vendors. (If a site with cosmetic laser reviews links to your website, it’s a third party endorsement. ) Interestingly, endorsements really have a better favorable impression than association endorsements because the third party is many times more ‘relevant’ to the initiation of a cash deal.
These types of accolades or promotions through prominent third- party players can be effective, it validates your practice and provides a level of prompt comfort that you’ve already been checked out by an individual who knows.
Small changes in the way you are handling your patient testimonials and third party endorsements can produce dramatic results for your medical spa or cosmetic practice, particularly on the net, where the vast majority of patients are now finding advice before first contact. Medical Spa MD: Instant techniques for piling up and employing patient endorsements Focus on the locations your patients already are: First and most importantly is your existing medical spa or cosmetic practice but you will have the ability to reach a long way out within the community and gain the endorsements of other prominent companies and people.
Specify and select third- party recognition programs from high profile physician- respected sites like MedicalSpaMD.com or medical associations you might qualify to join Prepare strong legal and media write- ups in advance: Media exclusively runs two types of stories in cosmetic medicine; we discovered something that’s great and, we found out something we believed was fantastic, but now we found out that it doesn’t work or it’s dangerous.
Uncover the ways you need to build these kinds of marketing materials so that you’ll be able to use them on your own web page. Provide ready- made powerful human interest and powerful visuals: Patients and the media adore images.
If your fractional laser resurfacing before and after pictures suck, you’re dropping traffic as well as paying patients. Learn how to deal with your photographs and make them a lot more than merely snapshots.
Make sure patient testimonials receive prominent placement: Have your patients smiling photo, actual name, and a stellar testimonial. Beg, borrow or steal to get these. (Quite a few patients won’t wish to be identified but many will not care. These are NOT in the before and after section. )
Learn how to get patient testimonials that are truthful, candid, and impressive. Search for latent patient traffic, not spikes, from these strategies: The effective use of third party endorsements and patient testimonials work and drive patient flow, but it’s not a system that affords an instant boost. it’s starts a trend and compounds over time.
If you are not yet employing serious patient testimonials and prominent third party endorsements to drive patient flow, begin now, your medial spa, cosmetic dermatology clinic, or plastic surgery practice will thank you.
Get a Free Report on Advertising Genuine Patient Testimonials For Cosmetic Dermatologists at Medical Spa MD a growing association of Plastic Surgeons, Dermatologists and Aesthetic Physicians with more than 4, 000+ Physician Members worldwide.
Consult your physician before any medical care.
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